This showroom reimagines the traditional car showroom as an intimate lounge experience, moving away from the cold, sterile presentation typical of the industry. A slick, moody palette of black, grey, and aluminum metals sets the tone, grounded by a matte black wood floor, black Roman clay walls, and black-stained rift-cut oak millwork at the bar and display areas, all anchored by a dramatic curved marble countertop. The design embraces the space's dual identity as part working showroom, part entertaining. That tension is turned into opportunity through a folding door and window wall that opens the room to the adjacent factory floor, inviting visitors to witness the fabrication process firsthand.

The bar serves as the room's architectural centerpiece, with a sculptural swoop that rises to meet the wall, echoing the curves found in the brand's own logo. Functionally, it does double duty: the bar top doubles as a surface for viewing car finishes, while the back of the bar houses storage for entertaining. Overhead, a curved ceiling of linear acoustical felt baffles creates an intimate, sound-conscious gesture that continues this curvilinear language throughout the space. Lighting was designed with intention, shifting seamlessly between a daytime mode for evaluating finishes and a nighttime ambiance suited for hosting.

A curated media wall anchors the room, pairing a large screen for brand imagery and video with open millwork boxes below, designed to showcase car body finishes and other vehicle elements in a gallery-like presentation. The result is a space that functions equally well as a precision showroom and a sophisticated entertaining venue reflecting the brand's identity at every turn.

SERVICES:
Interior Architecture, Furniture & Accessories

Status: Completed 2025
Size: 1,200 sf
Location: Torrance, CA

Photography: Brandon Shigeta

Project Team: Susan Nwankpa Gillespie, Francisco Laredo